Transforming Private Credit for All

We founded Percent on the belief that private credit investing should be more transparent, accessible, and efficient than ever before. Whether you’re a hedge fund manager or an accredited individual investor, we all share the same goal—building a financial future we can control.

Management Team

Prath Reddy, CFA
Chief Executive Officer

Bina Shetty
Chief Commercial Officer

Cecil Smart
Chief Credit Officer

Gary Reifman
Chief Product Officer

Vadim Shteynberg
Chief Technology Officer

Charlie Lienau
Head of Operations

Board of Directors

Nelson Chu
Executive Chairman

Eddie Lee
General Partner, White Star Capital

Urs Cete
Managing Partner, BDMI

Louis Rajczi
Partner, Forte Ventures

Marshall Lux
Independent Director

One Platform, One Mission

Percent is built on a suite of software solutions designed to modernize private credit markets for both investors and borrowers:

Empowering Investors

Percent opens doors to unique private credit opportunities for investors. Through our innovative marketplace, accredited investors can access, analyze, and invest in a diverse range of private debt opportunities that were traditionally reserved for institutions.

Our platform provides:

• Investment opportunities across venture capital, growth capital, and private debt markets—including asset-based securities, secured corporate loans, and diversified private credit products.
• Comprehensive financial analysis and due diligence tools to help investors assess risk, returns, and deal structures.
• Real-time portfolio monitoring and reporting to give investors continuous insight into their holdings.
• Secure transaction processing and fund management for seamless investment execution.
• Access to both individual deals and diversified investment products, such as Blended Notes, for built-in portfolio diversification.
• Debt financing and loan services that provide direct access to private credit markets, enabling capital deployment into high-yield investment opportunities.

Percent delivers a streamlined, transparent, and secure investment experience for accredited investors seeking to diversify and grow their portfolios.

Transforming MANAGER and Borrower Experiences

With Percent Technologies, we provide leading financial institutions with access to a wide array of financial investment services, including asset-based financing, lender finance, corporate financing, and strategic opportunities in venture capital and angel investing. Our Percent Technologies online portal is a comprehensive solution that enables institutions to conduct financing services, investment management, and financial analysis and research with ease and efficiency.

Percent Technologies empowers managers and borrowers to structure and manage transactions seamlessly, offering tools for capital origination, deal syndication, and portfolio management. By combining robust financial services with cutting-edge technology, Percent Technologies supports every stage of the deal lifecycle, delivering transparency, efficiency, and control for institutional users.

Percent Technologies is a comprehensive infrastructure solution tailored to meet the needs of financial services institutions in private credit, featuring:

• Full-fledged functionality to structure and manage investment offerings from end to end, enabling seamless origination, underwriting, and syndication of private credit deals.
• Integrated tools for financial institutions to evaluate, price, and manage investment products, including risk assessment and performance analysis.
• Proprietary technology for capital access, empowering borrowers to secure financing and manage their obligations efficiently.
• Dynamic data and analytics solutions for conducting in-depth financial analysis and due diligence, enhancing transparency and informed decision-making.
• Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) solutions tailored for underwriters and financial professionals to streamline workflows and scale their operations.
• Secure cloud-based systems for real-time investment monitoring, transaction processing, and regulatory compliance.

Our platform provides financial institutions and borrowers with:

• Deal structuring and pricing technology
• Investment management software solutions
• Real-time monitoring and reporting capabilities
• Digital tools for capital raising and fund management

Transforming the Servicing and Administration Experience

Percent Financial delivers comprehensive financial services and banking solutions, specializing in investment management, transaction processing, and fund administration. Our platform facilitates broker-dealer financial services, electronic funds transfer services, and sophisticated payment processing capabilities. Through Percent Financial, we provide essential financial infrastructure including investment fund transfer services, transaction settlement solutions, and integrated banking services—all supported by robust security protocols and regulatory compliance frameworks.

Percent Financial supports service providers in their critical function as trustees and administrators of an investment offering. We’ve built a comprehensive end-to-end servicing solution that simplifies and streamlines the transaction process behind the scenes, featuring:

• Complete access to ongoing note performance and surveillance reports, a key component for conducting financial and investment due diligence.
• Advanced payment processing and distribution systems, enabling automated capital and cash flow management, payment processing, and detailed transaction reporting across the investment lifecycle.
• Comprehensive compliance monitoring tools, providing KYC/AML verification, accreditation status tracking, and automated regulatory reporting capabilities.
• Banking connectivity and transaction engine, enabling seamless fund transfers between financial institutions, ACH and wire transfers, and real-time transaction reconciliation.
• Dynamic reporting and document management system, delivering customized investor statements, tax documentation, and performance analytics through a secure digital interface.
• Secure data management infrastructure, ensuring reliable storage, processing, and transmission of sensitive financial information while maintaining regulatory compliance.

Facilitating the modern private credit marketplace

Percent Securities, LLC is a registered broker-dealer and financial services company in the United States that helps connect investors with private credit investment opportunities. The firm is a member of FINRA and SIPC. Percent Securities primarily acts as a placement agent in private placements of debt securities—selling debt investments directly to institutional and accredited investors. Percent Securities supports the broader Percent investment platform—a marketplace that gives accredited investors access to private credit deals such as asset-based securities, corporate loans, and blended notes.

Together, these platforms create a seamless experience for investors, borrowers, service providers, and financial institutions, establishing new standards for transparency and efficiency in private credit markets.

Our Vision

Whether you’re a seasoned institutional investor or an individual accredited investor, we believe everyone deserves access to attractive investment opportunities. By combining innovative technology with deep financial expertise, we’re building a future where private credit is more accessible, transparent, and efficient for all participants. Whether you’re a hedge fund manager or an accredited individual investor, we all share the same goal—building a financial future we can control.